Tool 02

Funnel Lab

Turn four numbers into an engagement score, then test what a better completion rate would be worth.

Narrowing stack of black bars ending in a lime bar with a cursor arrow
01

Your numbers

Each stage is capped by the one before it. Values stay in this browser.

02

Funnel

Dashed outline: completions in the what-if scenario below.

03

Engagement score

0 -

StageRateRule of thumb
View to start-about 70%+
Start to finish-about 50%+
Finish to CTA click-about 15%+

Bands and targets are rules of thumb, not published benchmarks. Weights: start 25%, finish 40%, CTA 35%.

    04

    What if completion rose?

    New completion rate-
    Completions-
    CTA clicks (same click rate)-
    New score- -